
Rica Elysée
AI in beauty · Trauma-aware client care · Marketplace growth · Black women founders in tech
Founder and CEO of BeautyLynk® and creator of Care in the Chair™. Keynotes and workshops where beauty, technology and care meet.
Rica Elysée is a Boston founder working where beauty, technology and care meet. She is the Founder and CEO of BeautyLynk®, an on-demand platform connecting clients with licensed beauty professionals in more than 180 U.S. markets, and the creator of Care in the Chair™, a trauma-aware client-care training for stylists, barbers, nail technicians and estheticians, co-created with Dr. Charmain Jackman of InnoPsych.
Rooted in Boston's Roxbury neighborhood, Rica began as a community organizer and marketer before building BeautyLynk at Smarter in the City. She co-founded #AtTheTable, an advocacy platform pushing women founders past the 2% venture-funding line, and writes The Beauty Brief on the beauty industry. Her talks cover AI in beauty, marketplace growth, trauma-aware client care and the road for Black women founders in tech.